Book available to pre-order online (aka what is life even?)

I'm still not convinced that this whole book business isn't an elaborate troll by some friends with access to a Penguin email. I mean, who gets picked out of the slush pile, really? Anyway, one thing that's adding a terrifying sense of realness to Front Page News coming out is the fact that you can pre-order it online:

This is ludicrous and exciting and nauseating. The cover hasn't been sorted yet, so Doge can act as a stand in below. Doge gives it five out of five wows.